Cookies are small text files saved by your browser. We use them for 4 purposes: (1) technical site function, (2) remembering your language choice, (3) analytics, (4) marketing.
| Cookie | Goal | Time | Type | Agree |
|---|---|---|---|---|
| fm_lang | Remembers your selected language | 365 days | 1st party (Football Masters) | Unnecessary (functional) |
| fm_consent | Remembers your cookie choices | 365 days | 1st party (Football Masters) | Not necessary |
| fm_cart_v1 | Cart contents (localStorage) | durable | 1st party (Football Masters) | Not necessary |
| fm_sid | Session ID (live viewers, analytics) | session | 1st party (Football Masters) | Not necessary |
| _ga / _gid | Google Analytics 4 — traffic stats | 2 years / 24h | 3rd party (Google LLC, USA) | Required |
| _clck / _clsk | Microsoft Clarity — heatmaps + session recordings | 1 year / session | 3rd party (Microsoft Corp., USA) | Required |
| _ttp / ttwid | TikTok Pixel — remarketing, conversion tracking | 13 months | 3rd party (TikTok Ltd, IR/SG) | Required |
| _fbp / _fbc | Meta Pixel — remarketing, conversion tracking | 90 days | 3rd party (Meta Platforms, Inc., USA) | Required |
Each 3rd-party provider processes your data according to their own policy:
US data providers (Google, Microsoft, Meta) are subject to the EU-US Data Privacy Framework (EU adequacy decision from July 10, 2023).
On first visit we show a banner with options Essentials only lub Accept all. Both options look and weigh the same. You can change your mind anytime by clearing cookies in your browser or reaching out to us.
We use Google Consent Mode v2. Until you consent, all marketing and analytics cookies are blocked (default = denied).